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Relationship Building in Public Relations
Hardcover
Series: Routledge Research in Public Relations
MarketingGeneral ReferenceWriting Instruction
ISBN13: 9781138183230
Publisher: Routledge
Published: Sep 25 2017
Pages: 220
Weight: 0.97
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
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