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Public Relations: Principles & Practices

Public Relations: Principles & Practices

Paperback

Series: Non-Fiction/Study

General ReferenceGeneral EducationGeneral Sociology

ISBN13: 9798201382377
Publisher: Lightning Source Inc
Published: Dec 6 2021
Pages: 262
Weight: 0.74
Height: 0.59 Width: 5.50 Depth: 8.50
Language: English

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other. - PRSA

PR is a profession that requires unquestionable skills, knowledge and determination on the part of those who choose to work in the industry.

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Puthenthara, Michael

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General Reference