Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pharmaceutical Marketing

Pharmaceutical Marketing

Rollins, Brent L.
Perri, Matthew

Paperback

Business GeneralMedical Reference

ISBN10: 1284190234
ISBN13: 9781284190236
Publisher: Jones & Bartlett Pub Inc
Published: Feb 12 2013
Pages: 304
Weight: 0.90
Height: 0.64 Width: 6.00 Depth: 9.00
Language: English
Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology.

Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current P's - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation.

Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist.

Key Features

- Case in Points - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example

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