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Pharmaceutical Marketing: Principles, Environment, and Practice

Pharmaceutical Marketing: Principles, Environment, and Practice

Paperback

Medical ReferenceChemistry

ISBN10: 0789015838
ISBN13: 9780789015839
Publisher: Crc Pr Inc
Published: Mar 1 2002
Pages: 392
Weight: 1.26
Height: 0.97 Width: 8.38 Depth: 6.04
Language: English
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.

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