Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pharmaceutical Marketing: Principles, Environment, and Practice

Pharmaceutical Marketing: Principles, Environment, and Practice

Kolassa, E. M. (Mick)
Perkins, James Greg
Siecker, Bruce R.

Hardcover

Medical ReferenceChemistry

ISBN10: 078901582X
ISBN13: 9780789015822
Publisher: CRC Press
Published: Mar 12 2002
Pages: 386
Weight: 1.33
Height: 1.09 Width: 6.98 Depth: 7.91
Language: English
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.

To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Also in

Medical Reference

View All