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Persuading People: An Introduction to Rhetoric
Paperback
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ISBN13: 9781137003676
Publisher: Red Globe Pr
Published: Mar 31 2014
Pages: 208
Weight: 0.95
Height: 0.80 Width: 5.40 Depth: 8.40
Language: English
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.
Now thoroughly revised and expanded, the second edition of this successful text includes:- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
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