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Perfekt unperfekt
Hardcover
Series: Rhetorik-Forschungen, Book 24
General ReferenceGraphic Design
ISBN13: 9783110677232
Publisher: De Gruyter
Published: Dec 31 2021
Pages: 583
Weight: 2.18
Height: 1.25 Width: 6.14 Depth: 9.21
Language: German
Perfekt unperfekt? Auf Hochglanz polierte Gestaltung erscheint uns manchmal distanziert, umgekehrt kann eine rasch hingeworfene Linie oder eine verwackelte Fotografie authentisch wirken. Im Design ist der Ausarbeitungsgrad ein wichtiger Stil- und Wirkungsfaktor. Durch einen rhetorischen Blick verschiebt sich die Frage nach guter Gestaltung hin zur Frage nach wirkungsvollem Design: Welcher Elaborationsgrad ist angemessen - relativ zum verfolgten Zweck und Kontext?
Annina Schneller entwickelt eine praxisorientierte Rhetorik des Designs, die erstmals Strategien der Elaboration beleuchtet: in der klassischen Rhetorik, in der Grafikdesigngeschichte und in zwei Anwendungsfeldern der visuellen Kommunikation. Perfektion und Abweichung vom Ideal stehen dabei in einem steten Spannungsverhältnis.
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