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Public Relations, Activism, and Social Change: Speaking Up
Paperback
Series: Routledge Research in Public Relations
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9781138921863
Publisher: Routledge
Published: Jun 23 2015
Pages: 180
Weight: 0.58
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.
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