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Public Relations and the Digital: Professional Discourse and Change
Hardcover
Series: Communicating in Professions and Organizations
MarketingGeneral ReferenceLinguistics
ISBN13: 9783031139550
Publisher: Palgrave Macmillan
Published: Sep 30 2022
Pages: 230
Weight: 1.00
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
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