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Public Interest Communications: Strategy for Changemakers

Public Interest Communications: Strategy for Changemakers

Hardcover

MarketingGeneral ReferenceWriting Instruction

ISBN10: 1032531924
ISBN13: 9781032531922
Publisher: Routledge
Published: May 1 2025
Pages: 344
Weight: 1.42
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English

Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.

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Christiano, Ann Searight

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