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Psychological Ownership and Consumer Behavior
Paperback
MarketingCognitionGeneral Psychology
ISBN13: 9783030083847
Publisher: Springer Nature
Published: Jan 30 2019
Pages: 263
Weight: 0.90
Height: 0.60 Width: 6.14 Depth: 9.21
Language: English
Included among the topics:
- Evidence from young children suggesting that even legal ownership is fundamentally psychological.
- Ownership, the extended self, and the extended object.
- Psychological ownership in financial decisions.
- The intersection of ownership and design.
- Can consumers perceive collective psychological ownership of an organization?
- Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences.
- Psychological ownership as a facilitator of sustainable behaviors including stewardship.
- Future research avenues in psychological ownership.
Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
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