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Principles of Strategic Communication
Paperback
AccountingMarketingGeneral Reference
ISBN13: 9781032626284
Publisher: Routledge
Published: Oct 31 2025
Pages: 360
Weight: 1.46
Height: 0.79 Width: 7.00 Depth: 10.00
Language: English
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
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