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Roadshow: O Marketing das Finanças Empresariais
Paperback
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ISBN10: 6630449142
ISBN13: 9786630449143
Publisher: Edicoes Nosso Conhecimento
Published: Aug 23 2026
Pages: 336
Weight: 0.99
Height: 0.75 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630449143
Publisher: Edicoes Nosso Conhecimento
Published: Aug 23 2026
Pages: 336
Weight: 0.99
Height: 0.75 Width: 6.00 Depth: 9.00
Language: Portuguese
Os novos emitentes de tÃtulos de capital enfrentam um desafio comum: o Roadshow. É necessário ter em conta antecipadamente aspetos crÃticos ao planear a abordagem de marketing e ao executar o posicionamento. Mesmo as transações de mil milhões de dólares parecem enfrentar problemas antes, durante e após a obtenção de uma nova cotação. Escrito por um veterano de roadshows, ROADSHOW é o primeiro livro a oferecer um guia passo a passo para a preparação das comunicações em torno de uma oferta pública inicial (IPO). Apresentando discussões aprofundadas, análises e estudos de caso, todos os aspetos da comercialização de uma oferta de ações são abordados - desde o perÃodo de silêncio prévio até à cotação das ações. No atual contexto de concorrência e escrutÃnio intensificados, os investidores institucionais exigem uma execução rigorosa e divulgações bem ponderadas; aspetos que devem ser considerados numa fase inicial do processo de IPO. Este livro revela as armadilhas que podem comprometer até mesmo as transações de maior visibilidade. Através de conselhos práticos sobre como evitar os inevitáveis obstáculos, é dada especial atenção à comunicação da avaliação, à preparação para as sessões de perguntas e respostas com os investidores, à formulação dos pontos-chave do investimento, à redação da apresentação da oferta pública inicial, à elaboração dos discursos tanto para as reuniões em grupo como para as individuais, e à s necessidades dos investidores e acionistas.
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