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Roadshow: Das Marketing im Bereich Corporate Finance
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ISBN10: 6630436342
ISBN13: 9786630436341
Publisher: Verlag Unser Wissen
Published: Aug 23 2026
Pages: 352
Weight: 1.04
Height: 0.79 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786630436341
Publisher: Verlag Unser Wissen
Published: Aug 23 2026
Pages: 352
Weight: 1.04
Height: 0.79 Width: 6.00 Depth: 9.00
Language: German
Neue Emittenten von Aktienwertpapieren stehen vor einer gemeinsamen Herausforderung: der Roadshow. Bei der Planung des Marketingansatzes und der Umsetzung der Positionierung müssen entscheidende Aspekte im Voraus berücksichtigt werden. Selbst Transaktionen im Milliardenbereich scheinen vor, während und nach der Neuzulassung Probleme mit sich zu bringen. Verfasst von einem Roadshow-Veteranen, ist ROADSHOW das erste Buch, das eine Schritt-für-Schritt-Anleitung zur Vorbereitung der Kommunikation rund um einen Börsengang bietet. Mit fundierten Erörterungen, Analysen und Fallstudien werden alle Aspekte der Vermarktung einer Aktienemission abgedeckt - von der Zeit vor der Quiet Period bis zur Notierung der Aktien. In dem heutigen Umfeld, das von verschärftem Wettbewerb und genauerer Prüfung geprägt ist, verlangen institutionelle Anleger eine strenge Umsetzung und durchdachte Offenlegungen - Aspekte, die bereits früh im IPO-Prozess berücksichtigt werden müssen. Dieses Buch deckt die Fallstricke auf, an denen selbst die hochkarätigsten Transaktionen scheitern können. Mit praktischen Ratschlägen zur Vermeidung unvermeidlicher Kanonenkugeln wird besonderes Augenmerk auf die Kommunikation der Bewertung, die Vorbereitung auf Investoren-Frage-und-Antwort-Runden, die Formulierung von Investitionshighlights, das Verfassen der IPO-Präsentation, das Verfassen der Reden sowohl für Gruppen- als auch für Einzelgespräche sowie auf die Bedürfnisse von Investoren und Aktionären gelegt.
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