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Roadshow: Marketing w finansach korporacyjnych
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ISBN10: 6630446585
ISBN13: 9786630446586
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 23 2026
Pages: 344
Weight: 1.01
Height: 0.77 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786630446586
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 23 2026
Pages: 344
Weight: 1.01
Height: 0.77 Width: 6.00 Depth: 9.00
Language: Polish
Wszyscy nowi emitenci papierów wartościowych mają przed sobą jedno wspólne wyzwanie: roadshow. Planując strategię marketingową i realizując pozycjonowanie, należy z wyprzedzeniem uwzględnic kluczowe kwestie. Nawet transakcje warte miliardy dolarów wydają się napotykac problemy przed, w trakcie i po wprowadzeniu akcji do obrotu. Napisana przez weterana roadshow książka ROADSHOW jest pierwszą pozycją oferującą szczególowy przewodnik krok po kroku dotyczący przygotowania komunikacji związanej z pierwszą ofertą publiczną (IPO). Dzięki doglębnym omówieniom, analizom i studiom przypadków poruszono w niej każdy aspekt marketingu oferty akcji - począwszy od okresu poprzedzającego ciszę informacyjną aż po notowanie akcji. W dzisiejszym środowisku charakteryzującym się wzmożoną konkurencją i kontrolą inwestorzy instytucjonalni wymagają rygorystycznej realizacji i przemyślanych ujawnień; są to aspekty, które należy uwzględnic na wczesnym etapie procesu IPO. Książka ta ujawnia pulapki, w które wpadają nawet najbardziej prestiżowe transakcje. Dzięki praktycznym poradom, jak uniknąc nieuniknionych pulapek, szczególną uwagę poświęcono komunikowaniu wyceny, przygotowywaniu się do sesji pytań i odpowiedzi z inwestorami, formulowaniu kluczowych informacji o inwestycji, pisaniu prezentacji dotyczącej debiutu gieldowego, przygotowywaniu przemówień zarówno na spotkania grupowe, jak i indywidualne, a także potrzebom inwestorów i akcjonariuszy.
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