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Perspetivas do setor bancário turco
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ISBN10: 6209996604
ISBN13: 9786209996603
Publisher: Edicoes Nosso Conhecimento
Published: May 4 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209996603
Publisher: Edicoes Nosso Conhecimento
Published: May 4 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Este estudo contribui para esta literatura em expansão, analisando bancos públicos e privados do setor bancário turco com mais de 300 agências e investigando o papel das práticas de relações públicas e de responsabilidade social corporativa na construção das suas identidades organizacionais. A fim de analisar a identidade organizacional dos bancos, esta investigação examina os seus sites corporativos através de uma análise de conteúdo temático. O foco deste estudo é a construção da identidade organizacional e a forma como as práticas de relações públicas e de responsabilidade social corporativa (RSC) apoiam e reforçam este processo. O estudo traz uma perspetiva teórica relativamente diferente para o campo das relações públicas, através do seu foco na teoria da identidade social. Esta investigação revela que, independentemente das suas funções empresariais principais, uma organização tem de comunicar preocupações sociais não económicas, tais como a responsabilidade social, para construir uma identidade legÃtima e sustentá-la.
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