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Tożsamośc organizacyjna a spoleczna odpowiedzialnośc biznesu
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ISBN10: 620989495X
ISBN13: 9786209894954
Publisher: Wydawnictwo Nasza Wiedza
Published: May 4 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209894954
Publisher: Wydawnictwo Nasza Wiedza
Published: May 4 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
Niniejsze badanie stanowi wklad w tę rozwijającą się literaturę poprzez analizę banków publicznych i prywatnych w tureckim sektorze bankowym, posiadających ponad 300 oddzialów, oraz bada rolę praktyk public relations i spolecznej odpowiedzialności biznesu w budowaniu ich tożsamości organizacyjnej. W celu analizy tożsamości organizacyjnej banków, w ramach niniejszego badania dokonano analizy treści tematycznej ich stron internetowych. Niniejsze badanie koncentruje się na budowaniu tożsamości organizacyjnej oraz na tym, w jaki sposób praktyki public relations i spolecznej odpowiedzialności biznesu (CSR) wspierają i wzmacniają ten proces. Badanie wnosi stosunkowo odmienną perspektywę teoretyczną do dziedziny public relations poprzez skupienie się na teorii tożsamości spolecznej. Badanie to ujawnia, że niezależnie od swoich podstawowych funkcji biznesowych, organizacja musi komunikowac nieekonomiczne kwestie spoleczne, takie jak odpowiedzialnośc spoleczna, w celu zbudowania i utrzymania legitymizowanej tożsamości.
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