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Approfondimenti dal settore bancario turco
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ISBN10: 6209844030
ISBN13: 9786209844034
Publisher: Edizioni Sapienza
Published: May 4 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209844034
Publisher: Edizioni Sapienza
Published: May 4 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
Questo studio contribuisce alla crescente letteratura sull'argomento analizzando le banche pubbliche e private del settore bancario turco con più di 300 filiali e indaga il ruolo delle pratiche di pubbliche relazioni e di responsabilità sociale d'impresa nella costruzione delle loro identità organizzative. Al fine di analizzare l'identità organizzativa delle banche, questa ricerca esamina i loro siti web aziendali attraverso un'analisi tematica dei contenuti. Il focus di questo studio è la costruzione dell'identità organizzativa e il modo in cui le pratiche di pubbliche relazioni e di responsabilità sociale d'impresa (CSR) sostengono e potenziano questo processo. Lo studio apporta una prospettiva teorica relativamente diversa al campo delle pubbliche relazioni attraverso la sua attenzione alla teoria dell'identità sociale. Questa ricerca rivela che, indipendentemente dalle sue funzioni aziendali principali, un'organizzazione deve comunicare preoccupazioni sociali non economiche, come la responsabilità sociale, per costruire un'identità legittima e sostenerla.
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