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Perspectives du secteur bancaire turc
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ISBN10: 6209996248
ISBN13: 9786209996245
Publisher: Editions Notre Savoir
Published: May 11 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209996245
Publisher: Editions Notre Savoir
Published: May 11 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
Cette étude contribue à cette littérature en pleine expansion en analysant les banques publiques et privées du secteur bancaire turc comptant plus de 300 agences et examine le rôle des pratiques de relations publiques et de responsabilité sociale des entreprises dans la construction de leur identité organisationnelle. Afin d'analyser l'identité organisationnelle des banques, cette recherche examine leurs sites web d'entreprise à travers une analyse thématique du contenu. Cette étude se concentre sur la construction de l'identité organisationnelle et sur la manière dont les pratiques de relations publiques et de responsabilité sociale des entreprises (RSE) soutiennent et renforcent ce processus. Elle apporte une perspective théorique relativement différente au domaine des relations publiques en mettant l'accent sur la théorie de l'identité sociale. Cette recherche révèle que, quelles que soient ses fonctions commerciales principales, une organisation doit communiquer sur des préoccupations sociales non économiques, telles que la responsabilité sociale, afin de construire une identité légitime et de la maintenir.
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