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Dinâmica da utilização da Internet na comunicação corporativa no Quénia
Paperback
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ISBN10: 6209674313
ISBN13: 9786209674310
Publisher: Edicoes Nosso Conhecimento
Published: Feb 19 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209674310
Publisher: Edicoes Nosso Conhecimento
Published: Feb 19 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
A proliferação das redes sociais revolucionou a comunicação corporativa em todo o mundo. O livro aprofunda a utilização das redes sociais como meio estratégico de comunicação corporativa. A Internet, enquanto plataforma inovadora que aloja múltiplos canais de comunicação, é em grande parte responsável pela presença das empresas no espaço web. Como resultado, as empresas rapidamente se viram numa posição em que não só alimentam os canais da Internet com conteúdo, mas também gerem o conteúdo em relação ao conteúdo noutras plataformas. No contexto das universidades quenianas, isto chama a atenção dos profissionais de relações públicas (RP) que estão posicionados no departamento de assuntos corporativos para gerir a imagem das instituições que representam através da utilização das plataformas das redes sociais. O livro, portanto, defende o uso da Internet, bem como enfatiza a necessidade de compreender as questões emergentes na marca corporativa no que diz respeito à Internet como uma ferramenta de comunicação para empresas e construção de imagem. Embora a literatura tenha poucas evidências do contexto queniano, argumentos teóricos indicam muitos usos da Internet para comunicação empresarial por profissionais de RP.
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