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Dynamik der Internetnutzung in der Kommunikation von Unternehmen in Kenia
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ISBN10: 6209664075
ISBN13: 9786209664076
Publisher: Verlag Unser Wissen
Published: Feb 19 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209664076
Publisher: Verlag Unser Wissen
Published: Feb 19 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
Die Verbreitung sozialer Medien hat die Unternehmenskommunikation weltweit revolutioniert. Das Buch befasst sich eingehend mit der Nutzung sozialer Medien als strategisches Medium der Unternehmenskommunikation. Das Internet als innovative Plattform mit vielfältigen Kommunikationskanälen ist ma geblich für die Präsenz von Unternehmen im Web verantwortlich. Infolgedessen sehen sich Unternehmen bald in der Lage, nicht nur Internetkanäle mit Inhalten zu füllen, sondern auch die Inhalte im Vergleich zu Inhalten auf anderen Plattformen zu verwalten. Im Kontext der kenianischen Universitäten erfordert dies die Aufmerksamkeit von PR-Fachleuten, die in der Abteilung für Unternehmensangelegenheiten tätig sind, um das Image der von ihnen vertretenen Institutionen mithilfe von Social-Media-Plattformen zu verwalten. Das Buch befürwortet daher die Nutzung des Internets und betont die Notwendigkeit, sich mit den neuen Herausforderungen im Bereich Corporate Branding im Hinblick auf das Internet als Kommunikationsinstrument für Unternehmen und Imagebildung auseinanderzusetzen. Obwohl die Literatur nur wenige Belege aus dem kenianischen Kontext enthält, weisen theoretische Argumente auf viele Nutzungsmöglichkeiten des Internets für die Unternehmenskommunikation durch PR-Fachleute hin.
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