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Dynamique de l'utilisation d'Internet dans la communication d'entreprise au Kenya
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ISBN10: 6209666639
ISBN13: 9786209666636
Publisher: Editions Notre Savoir
Published: Feb 20 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209666636
Publisher: Editions Notre Savoir
Published: Feb 20 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
La prolifération des réseaux sociaux a révolutionné la communication d'entreprise à travers le monde. Cet ouvrage explore en profondeur l'utilisation des réseaux sociaux comme moyen stratégique de communication d'entreprise. Internet, en tant que plateforme innovante regroupant de multiples canaux de communication, est en grande partie responsable de la présence des entreprises sur le web. En conséquence, les entreprises se retrouvent rapidement dans une position où elles doivent non seulement alimenter les canaux Internet en contenu, mais aussi gérer ce contenu par rapport à celui d'autres plateformes. Dans le contexte universitaire kenyan, cela attire l'attention des professionnels des relations publiques (RP) qui travaillent au sein du département des affaires générales et sont chargés de gérer l'image des institutions qu'ils représentent à l'aide des plateformes de réseaux sociaux. Cet ouvrage préconise donc l'utilisation d'Internet et souligne la nécessité de comprendre les nouveaux enjeux liés à l'image de marque des entreprises en ce qui concerne Internet en tant qu'outil de communication pour les entreprises et la construction d'une image. Bien que la littérature dispose de peu de données provenant du contexte kenyan, les arguments théoriques indiquent que les professionnels des relations publiques utilisent largement Internet pour la communication d'entreprise.
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