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Dynamika wykorzystania Internetu w komunikacji korporacyjnej w Kenii
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ISBN10: 6209661513
ISBN13: 9786209661518
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 19 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209661518
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 19 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
Rozpowszechnienie mediów spolecznościowych zrewolucjonizowalo komunikację korporacyjną na calym świecie. Książka doglębnie analizuje wykorzystanie mediów spolecznościowych jako strategicznego środka komunikacji korporacyjnej. Internet, jako innowacyjna platforma skupiająca wiele kanalów komunikacji, w znacznym stopniu odpowiada za obecnośc przedsiębiorstw w przestrzeni internetowej. W rezultacie firmy szybko znalazly się w sytuacji, w której nie tylko dostarczają treści do kanalów internetowych, ale także zarządzają treściami w stosunku do treści na innych platformach. W kontekście kenijskich uczelni zwraca to uwagę specjalistów ds. public relations (PR), którzy zajmują się sprawami korporacyjnymi i zarządzają wizerunkiem instytucji, które reprezentują, za pomocą platform mediów spolecznościowych. Książka opowiada się zatem za korzystaniem z Internetu, a także podkreśla potrzebę zrozumienia pojawiających się kwestii związanych z budowaniem marki korporacyjnej w odniesieniu do Internetu jako narzędzia komunikacyjnego dla przedsiębiorstw i budowania wizerunku. Chociaż literatura zawiera niewiele dowodów dotyczących kontekstu kenijskiego, argumenty teoretyczne wskazują na wiele zastosowań Internetu w komunikacji biznesowej przez specjalistów ds. PR.
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