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Decisões Estúpidas: Um guia rápido de HeurÃsticas e Vieses Cognitivos
Paperback
Biographies GeneralGeneral Reference
Publisher: Independently Published
Published: Jul 17 2026
Pages: 394
Weight: 1.38
Height: 0.81 Width: 6.69 Depth: 9.61
Language: Portuguese
Estúpido é quem age de forma estúpida. A célebre frase de Forrest Gump carrega um alÃvio e um alerta: a estupidez não é uma identidade fixa, mas sim um comportamento ocasional. Afinal, por que pessoas incrivelmente inteligentes, cultas e experientes tomam decisões desastrosas? E por que o ambiente corporativo parece o terreno perfeito para que esses erros se multipliquem?
Em uma jornada fascinante que une psicologia, economia comportamental e história, este livro disseca a anatomia das nossas piores escolhas. Da clássica e trágica decisão de Páris ao raptar Helena de Esparta aos vieses invisÃveis que dilapidam orçamentos de grandes empresas, o autor demonstra que a estupidez difere da ignorância. Enquanto a ignorância é apenas a falta de conhecimento, a estupidez é a incapacidade de aplicar o saber de forma lógica ou uma falha persistente onde a informação existe, mas não se traduz em ação coerente.
Com base nas mentes de grandes pensadores como Daniel Kahneman, Richard Thaler, Steven Pinker e Richard Dawkins, você descobrirá que nossa mente não foi projetada para buscar a verdade absoluta, mas sim para sobreviver. E, no mundo moderno, os mesmos atalhos mentais que salvaram nossos ancestrais de predadores são os que nos fazem cair em armadilhas cognitivas fatais no dia a dia.
Este não é um livro para transformar você em um ser humano perfeito, mas um guia prático e ambicioso para ajudá-lo a mapear seus próprios pontos cegos, mitigar arrependimentos e criar ambientes ou empurrõezinhos (nudges) que blindem suas decisões contra a autossabotagem.
Se uma decisão parece óbvia, rápida e confortável demais... cuidado. Você pode estar prestes a decidir de forma estúpida.
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