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ISBN10: 6630262417
ISBN13: 9786630262414
Publisher: Edicoes Nosso Conhecimento
Published: Jul 29 2026
Pages: 240
Weight: 0.72
Height: 0.55 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630262414
Publisher: Edicoes Nosso Conhecimento
Published: Jul 29 2026
Pages: 240
Weight: 0.72
Height: 0.55 Width: 6.00 Depth: 9.00
Language: Portuguese
Este livro abrange a investigação do Dr. Hemang Anglay na área do Design Visual e da Comunicação, através da análise do trabalho realizado por três organizações criativas diferentes sediadas no subcontinente indiano. A abordagem adotada visa explorar a forma como as emoções desempenham um papel importante na contextualização de uma comunicação impactante. As três organizações de branding escolhidas como estudo de caso foram, nomeadamente: 1) ThreeDot Design, em Ahmedabad; 2) Scarecrow M&C Saatchi, em Mumbai; e 3) Lopez Design, em Nova Deli.A jornada para compreender e explorar as várias partes interessadas apresenta parâmetros para um conteúdo significativo que responda ao contexto. Curiosamente, o resultado desta investigação foram dois modelos: 1) Tipos de diferenciação no design visual através da emoção e 2) Emergência do modelo proposto para a execução de projetos.
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