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Zrozumienie roli emocji
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ISBN10: 6630259858
ISBN13: 9786630259858
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 29 2026
Pages: 244
Weight: 0.73
Height: 0.55 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786630259858
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 29 2026
Pages: 244
Weight: 0.73
Height: 0.55 Width: 6.00 Depth: 9.00
Language: Polish
Książka ta obejmuje badania dr Hemanga Anglaya z zakresu projektowania wizualnego i komunikacji, polegające na analizie prac trzech różnych agencji kreatywnych dzialających na subkontynencie indyjskim. Przyjęto podejście mające na celu zbadanie, w jaki sposób emocje odgrywają istotną rolę w kontekstualizacji komunikacji wywierającej silny wplyw. Trzy różne organizacje zajmujące się brandingiem, które poslużyly jako studia przypadków, to: 1) ThreeDot Design z Ahmedabadu, 2) Scarecrow M&C Saatchi z Bombaju oraz 3) Lopez Design z New Delhi.Proces zrozumienia i zbadania różnych interesariuszy pozwolil na określenie parametrów tworzących treśc, która w znaczący sposób odnosi się do danego kontekstu. Co ciekawe, wynikiem tych badań byly dwa modele: 1) rodzaje różnicowania w projektowaniu wizualnym poprzez emocje oraz 2) powstanie proponowanego modelu realizacji projektów.
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