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Comprendere il ruolo delle emozioni
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ISBN10: 6630257294
ISBN13: 9786630257298
Publisher: Edizioni Sapienza
Published: Jul 29 2026
Pages: 240
Weight: 0.72
Height: 0.55 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786630257298
Publisher: Edizioni Sapienza
Published: Jul 29 2026
Pages: 240
Weight: 0.72
Height: 0.55 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro illustra la ricerca del dott. Hemang Anglay nel campo del design visivo e della comunicazione, analizzando il lavoro svolto da tre diverse agenzie creative con sede nel subcontinente indiano. L'approccio adottato mira a esplorare il ruolo fondamentale che le emozioni svolgono nel contestualizzare una comunicazione di forte impatto. Le tre diverse agenzie di branding prese come casi di studio sono state: 1) ThreeDot Design, Ahmedabad; 2) Scarecrow M&C Saatchi, Mumbai; e 3) Lopez Design, Nuova Delhi.Il percorso volto a comprendere ed esplorare i vari stakeholder mette in luce i parametri necessari per creare contenuti significativi in grado di rispondere al contesto. È interessante notare che da questa ricerca sono emersi due modelli: 1) Tipi di differenziazione nel design visivo attraverso l'emozione e 2) Emergere di un modello proposto per l'esecuzione dei progetti.
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