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Die Rolle von Emotionen verstehen
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ISBN10: 663034944X
ISBN13: 9786630349443
Publisher: Verlag Unser Wissen
Published: Jul 29 2026
Pages: 256
Weight: 0.76
Height: 0.58 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786630349443
Publisher: Verlag Unser Wissen
Published: Jul 29 2026
Pages: 256
Weight: 0.76
Height: 0.58 Width: 6.00 Depth: 9.00
Language: German
Dieses Buch befasst sich mit Dr. Hemang Anglays Forschung im Bereich Visuelles und Kommunikationsdesign und analysiert dabei die Arbeit von drei verschiedenen Kreativagenturen mit Sitz auf dem indischen Subkontinent. Der Ansatz zielt darauf ab, zu untersuchen, wie Emotionen eine wichtige Rolle bei der Kontextualisierung wirkungsvoller Kommunikation spielen. Die drei verschiedenen Branding-Agenturen, die als Fallstudien herangezogen wurden, waren: 1) ThreeDot Design, Ahmedabad, 2) Scarecrow M&C Saatchi, Mumbai, und 3) Lopez Design, Neu-Delhi.Der Prozess des Verstehens und Erforschens verschiedener Interessengruppen liefert Parameter für aussagekräftige Inhalte, die dem jeweiligen Kontext gerecht werden. Interessanterweise ergaben sich aus dieser Forschung zwei Modelle: 1) Arten der Differenzierung im visuellen Design durch Emotionen und 2) die Entwicklung eines vorgeschlagenen Modells für die Projektumsetzung.
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