Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices

Voth, Ben
Trent, Judith S.
Denton, Robert E.

Hardcover

Series: Communication, Media, and Politics

General ReferenceGeneral Political ScienceGeneral Sociology

ISBN10: 1538171430
ISBN13: 9781538171431
Publisher: Rowman & Littlefield Publishers
Published: Nov 28 2023
Pages: 494
Weight: 2.36
Height: 1.06 Width: 7.00 Depth: 10.00
Language: English

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.

Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.

Features of the tenth edition:

1 different editions

Also available

Also from

Denton, Robert E.

View All

Also in

General Reference

View All