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Moda 2.0 / Przypadek Instagrama
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ISBN10: 663004858X
ISBN13: 9786630048582
Publisher: Wydawnictwo Nasza Wiedza
Published: Jun 8 2026
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786630048582
Publisher: Wydawnictwo Nasza Wiedza
Published: Jun 8 2026
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: Polish
Kiedy Instagram pojawil się na rynku, użytkownicy korzystali z niego glównie w celach osobistych. Branża modowa szybko potrafila wykorzystac ten nowy serwis, który pozwolil zbliżyc użytkownika do marki, procesu twórczego i ogólnie do świata mody. Niniejsze badanie ma na celu zrozumienie sposobu, w jaki podmioty rynku modowego korzystaly z tej platformy, zwlaszcza w początkowym okresie funkcjonowania aplikacji. Marki, blogerzy, sklepy, a także e-celebryci - wszyscy oni opracowują swoje strategie w oparciu o tę platformę, która pozwala im na wizualną komunikację wlasnego wizerunku, a tym samym na budowanie strategii self-brandingu. Niniejsze opracowanie skierowane jest do odbiorców pragnących zrozumiec początki serwisu Instagram oraz sposób, w jaki branża modowa wykorzystala go do celów komercyjnych. Jego celem jest przedstawienie aktualnego stanu rzeczy w danym momencie dla osób zainteresowanych kulturą obrazu i mediami spolecznościowymi.
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