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A moda 2.0 / O caso do Instagram
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ISBN10: 6630061381
ISBN13: 9786630061383
Publisher: Edicoes Nosso Conhecimento
Published: Jun 8 2026
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630061383
Publisher: Edicoes Nosso Conhecimento
Published: Jun 8 2026
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: Portuguese
Quando o Instagram chegou ao mercado, os utilizadores utilizavam-no sobretudo de forma bastante pessoal. A indústria da moda soube rapidamente tirar partido desta nova rede, que permitiu aproximar o utilizador da marca, da criação e, de um modo mais geral, da moda. Este estudo visa compreender a forma como os intervenientes do mercado da moda utilizaram a rede, nomeadamente nos primórdios da aplicação. Marcas, blogueiros, lojas ou ainda e-celebridades, todos desenvolvem a sua estratégia em torno desta rede, que lhes permite comunicar visualmente a sua própria imagem e, assim, desenvolver uma estratégia de self-branding. Este estudo destina-se a um público interessado em compreender os primórdios do Instagram e a utilização comercial que a indústria da moda lhe deu. Pretende fazer um balanço da situação num determinado momento, para aqueles que se interessam pela cultura da imagem e das redes sociais.
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