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La moda 2.0 / Il caso di Instagram
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ISBN10: 6630058828
ISBN13: 9786630058826
Publisher: Edizioni Sapienza
Published: Jun 8 2026
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786630058826
Publisher: Edizioni Sapienza
Published: Jun 8 2026
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Italian
Quando Instagram è arrivato sul mercato, gli utenti lo utilizzavano soprattutto a fini personali. L'industria della moda ha saputo trarre rapidamente vantaggio da questo nuovo social network, che ha permesso di avvicinare l'utente al marchio, alla creazione e, più in generale, alla moda. Questo studio mira a comprendere l'utilizzo che ne fanno gli attori del mercato della moda, in particolare agli esordi dell'applicazione. Marchi, blogger, negozi o anche e-celebrità , tutti sviluppano la propria strategia attorno a questo social network che permette loro di comunicare visivamente la propria immagine e quindi di sviluppare una strategia di self-branding. Questo studio si rivolge a un pubblico desideroso di comprendere gli esordi di Instagram e l'uso commerciale che l'industria della moda ne ha potuto fare. Mira a fare il punto della situazione in un determinato momento, per coloro che sono interessati alla cultura dell'immagine e dei social network.
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