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Persuasive Message Design
Hardcover
AccountingMarketingGeneral Reference
ISBN13: 9781032588292
Publisher: Routledge
Published: Mar 31 2026
Pages: 310
Weight: 1.71
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.
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