Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Persuasion in Theory and Practice

Persuasion in Theory and Practice

Ibrahim, Wesam Mohamed Abdelkhalek

Paperback

General Reference

ISBN10: 6630051106
ISBN13: 9786630051100
Publisher: LAP Lambert Academic Publishing
Published: Jun 10 2026
Pages: 496
Weight: 1.45
Height: 1.11 Width: 6.00 Depth: 9.00
Language: English
Persuasion in Theory and Practice: Classical Foundations, Modern Approaches, and Discourse Applications offers a comprehensive and interdisciplinary exploration of persuasion as one of the most pervasive and influential forms of human communication. Integrating insights from rhetoric, social psychology, communication studies, discourse analysis, linguistics, neuroscience, and computational research, the book traces the development of persuasion theory from its classical origins in the works of Aristotle, Cicero, and Quintilian to contemporary approaches shaped by digital media, artificial intelligence, and data-driven communication. The volume examines the conceptual foundations of persuasion, distinguishing it from coercion, manipulation, and information transmission while emphasizing attitudes as the central construct underlying persuasive influence. A major contribution of the book is its integration of psychological and linguistic perspectives. It explores how persuasive meanings are constructed through discourse, metadiscourse, appraisal resources, rhetorical strategies, and multimodal communication across diverse contexts.

Also from

Ibrahim, Wesam Mohamed Abdelkhalek

View All

Also in

General Reference

View All