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Perspectives on International Marketing - Re-issued (RLE International Business)
Hardcover
Series: Routledge Library Editions: International Business
Business GeneralMarketingGeneral Reference
ISBN13: 9780415657693
Publisher: Routledge
Published: Nov 27 2012
Pages: 388
Weight: 1.59
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
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