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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Perfume advertisement

Perfume advertisement

Paperback

ManagementGeneral Reference

ISBN10: 3656587892
ISBN13: 9783656587897
Publisher: Grin Verlag
Published: Feb 7 2014
Pages: 104
Weight: 0.32
Height: 0.25 Width: 5.83 Depth: 8.27
Language: English
Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:

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