Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Paid to Play: NIL, Revenue Sharing, Collectives, and the New Economy of College Sport

Paid to Play: NIL, Revenue Sharing, Collectives, and the New Economy of College Sport

Romano, Gigi
Ai

Paperback

FictionGeneral Law

ISBN13: 9798901949757
Publisher: Publishdrive
Published: Jul 30 2026
Pages: 326
Weight: 0.96
Height: 0.68 Width: 6.00 Depth: 9.00
Language: English

For generations, college sport generated enormous wealth while maintaining that the athletes at its centre were amateurs who could not be paid. That arrangement has now been dismantled.

Paid to Play tells the complete story of how name, image and likeness rights, landmark court cases, state legislation, donor-backed collectives, the transfer portal and direct university revenue sharing transformed the economics of American college sport. It traces the rise of the amateur ideal, the commercial power of television and conferences, the legal challenges brought by athletes, and the opening of the NIL market in 2021.

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