Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Super!: Untold Stories of the Super Bowl

Super!: Untold Stories of the Super Bowl

Steeg, Jim
Hill, David
Steeg, Jill Lieber

Hardcover

FictionAthletesFootball

Publisher Price: $35.99

PREORDER - Expected ship date November 17, 2026

ISBN10: 1683585046
ISBN13: 9781683585046
Publisher: Sports Publishing LLC
Published: Nov 17 2026
Pages: 456
Weight: 1.65
Height: 1.58 Width: 6.31 Depth: 9.00
Language: English
THE STORY OF THE SUPER BOWL TOLD BY THE MAN WHO BUILT IT

While many books have been written about Super Bowl games, never has one been written about how the Super Bowl itself became the greatest sporting event created in the twentieth century. Only one person can tell that story, truthfully, definitively, and in the utmost detail, and that is Jim Steeg.

Publicly known as Mr. Super Bowl, Steeg spent almost four decades at the upper-most management levels in professional football, twenty-six of those years leading the NFL's Special Events Department. During that time, he transformed the Super Bowl from a simple singular championship football game into a multi-day entertainment, marketing, and media extravaganza, as well as a beloved national holiday.

In Super! Steeg chronicles the history, growth, and behind-the-scenes making of the Super Bowl over his tenure, with many never-before-told stories, humorous anecdotes, and poignant moments. He takes readers behind the NFL's velvet rope on Super Bowl Sunday, as well as the days, months, and years leading up to kickoff. Steeg lets you in on the brainstorming, decision making, politics, issues, and problem solving that go along with being the one man in charge of the world's biggest one-day event. Sharing keen observations, revealing moments, and thought-provoking conversations with an impressive who's who of the NFL, sports, entertainment, television, government, and politics, Steeg pulls back the curtain for the first time.

So grab your Super Bowl Official all-access pass and learn all the intricacies from the maestro himself!

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