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Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process
Paperback
General ReferenceLinguisticsWriting Instruction
ISBN13: 9780761847045
Publisher: University Press of America
Published: Feb 23 2010
Pages: 188
Weight: 0.60
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications.
The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.
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