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Next Marketing: From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script
Paperback
Business GeneralMedical ReferenceGeneral Psychology
Publisher Price: $18.99
Publisher: Entrepreneur Books
Published: Jul 1 2026
Pages: 200
Weight: 0.65
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
- Embed nudges within EHR systems and clinical workflows
- Reduce physician burnout while improving patient outcomes
- Leverage behavioral economics principles for ethical, compliant engagement
- Implement real-time interventions for affordability, clinical trials, and treatment decisions
Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact--one nudge at a time.
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