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The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain
Hardcover
Series: Routledge Studies in Technical Communication, Rhetoric, and
ISBN13: 9781138635814
Publisher: Routledge
Published: Mar 2 2017
Pages: 172
Weight: 0.88
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
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