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Neonarratives: Building Brands for the Next Decades
Hardcover
Business GeneralMarketingGraphic Design
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ISBN10: 3899864395
ISBN13: 9783899864397
Publisher: Avedition
Published: Jan 6 2026
Pages: 300
Language: English
ISBN13: 9783899864397
Publisher: Avedition
Published: Jan 6 2026
Pages: 300
Language: English
On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German. In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.
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