Sign-In
Cart
More Than a Name: An Introduction to Branding
Paperback
ISBN13: 9781350031036
Publisher: Bloomsbury Visual Arts
Published: May 11 2028
Pages: 240
Weight: 1.00
Height: 1.00 Width: 10.63 Depth: 8.27
Language: English
The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve Everhard take you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way.
You'll discover: - What makes up a brand identity- The challenges and benefits of defining and targeting specific audiences
- Current trends in corporate promotion, including online and viral marketing With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.
Also in
Graphic Design
What They Didn't Teach You in Design School: What You Actually Need to Know to Make a Success in the Industry
Cleaver, Phil
Hardcover
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decision
Butler, Jill
Lidwell, William
Holden, Kritina
Paperback
The Mindfulness Coloring Book: Relaxing, Anti-Stress Nature Patterns and Soothing Designs
Farrarons, Emma
Paperback
No Bullsh*t Branding: A Step-By-Step Guide to Discover, Design, and Deliver Your Brand
Made by James
Martin, James
Hardcover
Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
Art Therapy for Every Day: 365 Tools & Exercises to Help You Create, Heal & Grow
Paredes, Nadia
Paperback
The Mindfulness Patterns Coloring Book: Anti-Stress Adult Coloring & How to Draw Soothing Patterns
Martín, Mario
Paperback
Graphic Design: The New Basics (Second Edition, Revised and Expanded)
Phillips, Jennifer Cole
Lupton, Ellen
Paperback
Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Bet
Butler, Jill
Lidwell, William
Holden, Kritina
Paperback
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Wheeler, Alina
Meyerson, Rob
Hardcover
The Outdoor Archive: The Ultimate Collection of Adventure & Sporting Graphics, Illustrations and Gear
Pumphrey, Clint
Anderson, Chase
Hardcover
Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ
Campbell, Andy
Hardcover
Graphic Design Play Book: An Exploration of Visual Thinking (Logo, Typography, Website, Poster, Web, and Creative Design)
Seggio, Barbara
Cure, Sophie
Paperback
Universal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
Martin, Bella
Hanington, Bruce
Paperback
Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Bokhua, George
Hardcover
Package Design Workbook: The Art and Science of Successful Packaging
Silva, John
Dupuis, Steven
Paperback
Palette Perfect for Graphic Designers and Illustrators: Colour Combinations, Meanings and Cultural References
Caldas, Sara
Paperback
Graphic Designers After Graphic Design: Designer as Publisher / Researcher / Change Maker / Performer / Artist
Fuller, Jarrett
Paperback
Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop
Samara, Timothy
Paperback
The Mindfulness Doodles Coloring Book: Adult Coloring and Doodling to Unwind and Relax
Martín, Mario
Paperback
Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals
Schnaidt, Mike
Paperback
1.6v Stardew Valley Gaming Guide, Planner, and Checklist: Softcover Edition
Studios, Yellowroom
Paperback
No Ads Please: Advertising Stories from the Founder of the World's Most Creative Agency
Babinet, Remi
Hardcover
A Designer's Research Manual, 2nd Edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need
Visocky O'Grady, Ken
Visocky O'Grady, Jenn
Paperback
Fabric of the Game: The Stories Behind the Nhl's Names, Logos, and Uniforms
Creamer, Chris
Radom, Todd
Hardcover
The Mindfulness Journeys Coloring Book: Get Lost in an Adult Coloring Adventure
Martín, Mario
Paperback
Graphic Design Reference & Specification Book: Everything Graphic Designers Need to Know Every Day
Evans, Poppy
Lee, Irina
Sherin, Aaris
Paperback
Visual Communication Design: An Introduction to Design Concepts in Everyday Experience
Davis, Meredith
Hunt, Jamer
Paperback
Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design
Sherin, Aaris
Paperback
The Language of Graphic Design Revised and Updated: An Illustrated Handbook for Understanding Fundamental Design Principles
Poulin, Richard
Paperback
Brand No.81: Exhalation and Inhalation in Design: Rationality and Sensitivity
Sendpoints Publishing
Paperback
The Abc's of Triangle Square Circle: The Bauhaus and Design Theory
Miller, J. Abbott
Lupton, Ellen
Hardcover
Layout Essentials Revised and Updated: 100 Design Principles for Using Grids
Tondreau, Beth
Paperback
"That Sh*t Will Never Sell!": The Story of the Men Who Sold The World What it Didn't Know it Wanted. Again and Again
Gluckman, David
Paperback
Fashion Draping Techniques Vol.1: A Step-By-Step Basic Course. Dresses, Collars, Drapes, Knots, Basic and Raglan Sleeves
Attardi, Danilo
Paperback
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
Slade-Brooking, Catharine
Paperback