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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Memory: Why We Remember and Why We Forget

Memory: Why We Remember and Why We Forget

Voss, Nathan K.

Paperback

Series: Neuroscience

Medical ReferenceCognitionMental Health

ISBN13: 9798195495022
Publisher: Independently Published
Published: May 4 2026
Pages: 124
Weight: 0.39
Height: 0.26 Width: 6.00 Depth: 9.00
Language: English
You cannot trust your memory. That is not a criticism. It is neuroscience.

Memory is not a recording. It is not a filing cabinet, a hard drive, or a videotape playing back the past. It is a reconstruction - assembled fresh each time you remember, shaped by who you are now, coloured by everything that has happened since, and capable of producing vivid, confident recollections of events that never occurred.

This book is about what memory actually is, how it actually works, and why understanding it changes everything - about how you learn, how you grieve, how you age, and how much you should trust the story you tell yourself about your own past.

Drawing on sixty years of neuroscience, Nathan K. Voss explores:

  • Why the brain reconstructs the past rather than replaying it - and what this means for everything you think you remember
  • The hippocampus: the seahorse-shaped structure that builds every memory you have ever formed - and why it is the first thing Alzheimer's destroys
  • The science of consolidation and why sleep is not rest but the night shift of memory formation
  • Why we forget - and why most forgetting is the system working correctly, not failing
  • Flashbulb memories, emotion, and the neuroscience of why the most vivid memories are not always the most accurate
  • The seven sins of memory: transience, absent-mindedness, blocking, misattribution, suggestibility, bias, and persistence
  • Alzheimer's disease - what it does to the brain, why it starts where it does, and what the latest treatments can and cannot do
  • Trauma, PTSD, and why traumatic memories are stored differently from ordinary ones - and what this means for treatment
  • False memories - how entirely fabricated events can feel more real than things that actually happened, and why this matters profoundly for the law
  • What the evidence actually shows about improving memory - and what the industry selling improvement would rather you didn't know

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