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Media Edge; Media Logic and Social Reality

Media Edge; Media Logic and Social Reality

Hardcover

TelevisionGeneral ReferenceWriting Instruction

ISBN10: 1433126451
ISBN13: 9781433126451
Publisher: Peter Lang Us
Published: Nov 17 2014
Pages: 200
Weight: 0.83
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979.

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