Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Measuring Country Image: Theory, Method, and Effects

Measuring Country Image: Theory, Method, and Effects

Buhmann, Alexander

Paperback

MarketingGeneral ReferenceGeneral Sociology

ISBN10: 3658154063
ISBN13: 9783658154066
Publisher: Springer Vs
Published: Sep 5 2016
Pages: 147
Weight: 0.45
Height: 0.35 Width: 5.83 Depth: 8.27
Language: English
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

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