• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mass Advertising as Social Forecast: A Method for Future Research

Mass Advertising as Social Forecast: A Method for Future Research

Hardcover

AccountingGeneral Education

ISBN10: 0837185955
ISBN13: 9780837185958
Publisher: Praeger
Published: Aug 11 1976
Pages: 156
Weight: 0.80
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

Also in

Accounting