Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing strategies in Development Banks (DBN Namibia). 2nd Edition

Marketing strategies in Development Banks (DBN Namibia). 2nd Edition

Mapfumo, Desire

Paperback

Accounting

ISBN10: 6208477565
ISBN13: 9786208477561
Publisher: LAP Lambert Academic Publishing
Published: Sep 1 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
The purpose of the study was to investigate how effective are the banking and investment banks are effective and ways to improve income and investment funds distribution. The research was carried out at in Gobabis with Development Bank of Namibia Clients. Management and customers of Development Bank of Namibia were the respondents. Data was collected using an interview and questionnaires. The study established that marketing strategies are a tool which can be used to create an environment that allows effective income and funds distribution to ensure focus on national goals, stipulated in Vision 2030. The study discovered that offensive marketing strategies are the most effective marketing strategies, in competitive retail banking and less informed population environment which can enable them to achieve theirs and nation's goals. It was recommended that a combination of offensive marketing strategies are the most effective because they create an advantage based on many building blocks instead of just one block.

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