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612-822-4611
Marketing and Retail Pharmacy

Marketing and Retail Pharmacy

Paperback

Gifts & Stationery GeneralMedical Reference

ISBN10: 1857752023
ISBN13: 9781857752021
Publisher: Taylor & Francis
Published: Jul 1 1996
Pages: 174
Weight: 0.56
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

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Medical Reference