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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World

Hardcover

Series: IFLA Publications, Book 145

General Reference

ISBN10: 3110263319
ISBN13: 9783110263312
Publisher: De Gruyter Saur
Published: May 17 2011
Pages: 175
Weight: 0.90
Height: 0.60 Width: 6.30 Depth: 9.20
Language: English

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

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General Reference